Nine times out of ten, people start a business because they are competent or even brilliant in a certain field. They know their field and are able to give people what they want. But that is only one part of running a business. The other part is usually a bit more complicated. It is about getting your services or products to the right people . In other words, how to promote your business .
If you want to learn how to achieve this most effectively, read on .
Paid promotion of the company on the Internet
You can implement highly effective ways of promoting without needing a lot of capital. Targeting specific audiences, implementing data-driven strategies, and getting measurable results are just some of the benefits of digital marketing .
Online advertising is completely transparent and accountable because you can track down to the last penny where your budget went and which campaign tools were the most effective . We will now introduce them in more detail, taking into account your goals and budget.
The most important online marketing strategies include:
- Search engine advertising
- Digital display advertising (banner advertising)
- Advertising on social networks
- Influencer marketing
- Content marketing
- Email marketing
1. Search engine advertising
Ads that appear in search engine results are called PPC (pay per click) ads. They are most often run on Google Ads, which is Google’s advertising platform, poland telegram data and on the Czech market also on Sklik, which is run by Seznam.
This form of advertising allows you to advertise directly to your target audience while optimizing all advertising spend for the best return on investment.
PPC campaigns can be set up so that your ad shopify vs squarespace vs bigcommerce 2024 – which is best? is only shown to people who search for terms relevant to your product or service on the internet. After entering a keyword, your ad will shopping data appear at the top of the search engine. The advertiser always pays for each click (not for each impression) on their ad.
Example of PPC advertising in a search engine:
What kind of PPC advertising success can you expect?
Whether you are a small or large business, you can take advantage of the possibilities of search engines without having to invest large amounts in advertising. The success of advertising lies in the ability to correctly target your advertising , which depends primarily on
- the right choice of keywords,
- high-quality advertising copy and also
- bidding.
The popularity of Google ads has grown tremendously over the past 10 years. In 2019 alone, Google reported over 160 billion searches in one month . And what is the return on investment?
According to the same statistics, companies earn an average of $2 for every $1 they invest in Google advertising. A big advantage that companies appreciate is the ability to pay only for what people click on .
Don’t forget to focus on landing page quality
To achieve not only clicks but also conversions, in other words, to get the visitor to take the action you want (registration, purchase, etc.), your ad must redirect the customer directly to a quality sales page (landing page) that contains a clear call to action (CTA).