Hourglass funnel: learn about the evolution of the sales funnel

To adapt to the reality of users and the numerous. Platforms that are created, digital marketing is constantly evolving. That said, the hourglass funnel, considered the evolution of the sales funnel, is. One of those transformations that happen over time. Do you know how this funnel model works and what are its advantages. Read our article and learn about the hourglass funnel and its uses! What is an hourglass funnel? Hourglass funnel is the. Progress of the old sales funnel, with the difference that in this process, three more steps are added in. The customer journey: retention, loyalty and referral. It is necessary to retain the customer with a good after-sales service, bringing. Them to your business on a permanent basis. The post-sales journey is just as important as the purchase itself. The funnel does not end after customers convert.

What is an hourglass funnel? Hourglass funnel is

The progress of the old sales funnel, with the difference that. In this process, three more steps are added in the customer journey: retention, loyalty and referral. It is necessary to retain the customer. With a good after-sales service, bringing them to your business on a permanent basis. The post-sales journey is just. As important as the purchase itself, the funnel does not end after customers convert. To better understand, see below the. Difference between sales funnel and hourglass funnel. Difference between sales funnel and hourglass funnel. The sales funnel is a representation of the steps that a potential customer goes through in their buying journey, from. The first contact with the company to closing the deal or making a sale.

It is divided into 3 defined steps to guide the potential

Customer through their purchase journey within the company. Are they: • top of the funnel: potential customer who is still a visitor and is realizing he has a problem, by reading content. On the subject; top of the funnel: potential customer who is still a visitor and is realizing he has a problem, by reading content. On the subject; • middle of the funnel: at this stage, the lead already knows he has a problem and starts looking for solutions. The role of your business is to give tips that will help you; middle of the funnel: at this stage the lead already knows he has a. Problem and starts looking for solutions, the function of your business is to give tips that will help you; • bottom of the funnel. The lead is ready to be approached by the sales team, as he already knows he has a problem and wants to solve it, now is. The time to present his authority on the subject and show that his company is better than the competitor.