Who is a marketing director and what should he be responsible for in a company? It would seem that the answer is obvious, but to understand this issue in more detail, let’s turn to marketing practitioners for help.
Marketer Bogdan Sava, answering this question to Dr. Brian Monger, said that the key functions of a marketing director come down to planning the company’s market strategy and implementing it (existing/potential clients), as well as adaptation, depending on the actions of competitors .
What else do industry experts say about the role of a CMO?
According to Bogdan Sava, if a marketing director wants to become an influential person for a company whose opinion is listened to, he must prove that the advertising moves he proposes (CEO) are not only achievable, but also easily implemented within the acceptable limits of financing, which, in turn, will serve as an indicator of the professional work of the DM. This means that the brand, as a whole, will become more recognizable to customers, which will lead to an increase in sales.
To achieve this, a person occupying this position must “infiltrate” all departments of the company: helping departments to better interact with the general goals of specific database by industry the company, he must be associated with authoritative managers of the company; in addition to the “financial” language, the DM must also speak the languages used by the departments – technical, operational, and so on. Doing all this, the DM will be recognized by the staff as a person capable of understanding the nature of their activities and making strategically correct decisions that directly concern him and the company as a whole.
Marketing communications and public relations
In the issue of public relations in marketing, Bogdan Sava adheres to the following position: the advertising manager is only a channel of marketing promotion (out of 4 in the overall marketing structure). He is sure that the role and capabilities of the DM should be higher than those of any PR manager…
Unfortunately, there are too many categories where both marketing and the role of the DM are reduced to just “communication”.
These methods achieve deep and extensive attention to the brand at every level:
This is how we listen to the opinions of buyers and consumers of goods/services. See the position of our company within the framework of the law, regulations, culture and society. At the level of 360-degree branding, communications, creativity, project management, metrics 5 things that are killing your b2b conversions and strategic success are a huge part of the above-mentioned responsibility. While B2B, B2C or B2B2C can be called more complex. Because the organization is forced to divide management into several countries at once.
What a Marketing Director Should Always Remember
The DM needs to remember the word “Chief”. After all, he is the understanding leader. The mediator, and the coordinator of everything that concerns the future of the company.
This is a critical role, so you need to play it right. You need to be part of the entire company. Earn the respect of C-level employees, managers, and bosses. They all contribute to the realization of the company’s usb directory creditworthiness. You need to listen to the opinions of these people. Be able to see what needs to be done. And do it in concert with other team members – and therefore successfully.
Of course, everyone’s methods and thoughts about the key functions. Of the marketing director will inevitably be different. But, in our opinion, this is how the main definition of the concept of DM should sound.