Are customers willing to pay for your spreads

How far should you go with your spreads? As far as the client is willing to pay. Sometimes we try very hard to improve quality, to reach higher levels, to be the state of the art. Are customers But not all customers will be willing to pay for that. In many cases, customers have a ceiling of quality that they are willing to invest in and are comfortable with. From then on, you may have very good quality, great performance, but not all customers are going to see the added value as something relevant to themselves. Hence, not only because we have good quality can we presume that customers will prefer us.

The maximum expectations

There will come times where the quality will exceed  of our clients and will probably be an investment that the client will not be willing to assume. Think, for example, of a high-fidelity audio system that has the latest technology. There are probably experts executive email list knowledgeable on the subject who notice all the characteristics that this system has. However, for the common people, a standard audio system meets enough features for their need. Or in the b2b market, suppose you sell powdered sugar to a food manufacturer.

Recognizes that superior

Are customers You boast that your spray level is 10x (very fine, impalpable); however, for the customer a 3x or 4x spray level may be sufficient to meet their needs. Additional investments and developments to achieve better performance only make sense if the customer is EJ Leads relevant and willing to pay for them. That’s when instead of being an added value, it becomes an added cost . Be clear that when we talk about differentials, there comes a point where the client, although he  quality, will not be willing to pay for it, since he will consider it oversized for what he needs. Know how far to go with your spreads based on how much your customer will be willing to pay for them.

Leave a comment

Your email address will not be published. Required fields are marked *