What makes a video marketing campaign go viral?
This is a question that has been bothering
Marketers for years, and it means the difference between multiplying the results of your campaign or passing through the internet without pain or glory.
The fact is that we don’t have a magic
Formula to make a video go viral , but over time Asia Mobile Number List experts have been discovering the “ingredients” that make a video more and more shared. Below, I’ll tell you the 7 secrets to making your video go viral and 7 successful examples of viral video marketing.
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The 7 secrets to make your video marketing go viral: successful examples
The 7 secrets of viral videos
1) Social value
Social value refers to the image of ourselves that we project to others . On social media, we tend to UK Mobile Phone Numbers List posts that project a positive image of our lives, for example, photos from vacations.
Therefore, products that are
linked to experiences and that project prestige or other positive qualities are more likely to become the protagonists of a viral video marketing campaign .
A very clear example of this type of product is the cheesesteak from
Barclay Prime restaurant in Philadelphia. Normally this dish costs no more than $5 and is an everyday meal, which people would not share on their social networks. But this restaurant’s cheesesteak costs $100 and has been a hit. The reason is that its high price is linked to exclusivity and makes it perceived as a special experience, so almost everyone who tries it talks about it on their social networks.
Another way to project social value is to associate
Videos with charitable causes, for example, with the famous Ice Bucket Challenge against sclerosis.
2 ) The triggers
Triggers are responsible for reminding consumers of the existence of our product, associating it with other elements of their daily lives . Thus, every time they think about that moment in their daily life, they will remember our brand, which strengthens the relationship with it.
