How to Exclude Converted Users

Remarketing or Retargeting is creating online advertising campaigns aimed at people who have shown a prior interest in your website, brand, product, etc. Its operation is simple : When the person enters your website, you leave a cookie. How to Exclude add it to a list and capture the behavior they do on your website. When you build a campaign in Adwords, Facebook Ads, Twitter Ads, etc., you use these lists as targets (you only target those people) and you define a series of behavioral criteria if you want to make things even better. If you want to see a real example , go to Amazon, visit a series of products and then go to Facebook or other portals. The products will haunt you. It works really well .

It is very easy to implement

Generally, the advertising platform generates a code that you must “Copy and Paste” to your website, in the header or footer. With Worpdress and the rest of CMS it’s easier  than blowing a joint. Making the O, of course, don’t think wrong! People get executive email list annoyed. When they are shown the same ad too many times . Careful with this. Try to keep the repetition less than 2-3 times per user/day. People get even more upset when you keep showing them. The vacuum cleaner when they already have it in their home . Bad to pay for it. You’ve seen? Don’t tell me you don’t understand. Isn’t it all common sense? Doesn’t it really hint at the power of this feature? The cool thing is that it is not more expensive and it does not work only with sales, it also works well with blog registrations, etc… Remarketing in Twitter Ads.

How to Exclude Problem and solution

Now let’s get serious. Please read point 8 again . already? Good! In addition to being counterproductive. People do not like it at all when you show them ads when they have already purchased the product from you. Especially if the ad offers a EJ Leads greater discount. I leave it there. In Google Adwords and Facebook, I have always solved this problem in the list construction itself, setting as conditions that they have visited a certain page and not the thank you page .

To give you an example : Remarketing for those interested in the SEAT Car: users who have visited the page whose url contains SEAT but who have not visited the page whose url contains thanks-for-interesting you… Easy, right? Well, it turns out that on Twitter you don’t have that option . Little joy. But how is it possible! I said to myself surprised. Look look..

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