The power of emotional marketing

With each ad we are impacted in a different way. Some make us laugh, some make us cry, some awaken a desire and some promote a memory. Are you going to say you’ve never been moved watching a commercial. Some commercials speak to our feelings in a unique way, with the intention of causing us feelings and emotions. That said, industry professionals have realized the potential of emotional marketing and invested in. This strategy to stand out in the market. What is emotional marketing? It is a marketing strategy based on the use of. Emotional appeal as a way of attracting consumers. More than meeting a need, emotional marketing seeks to win the heart of your target audience.

This strategy is often used on commemorative

Dates such as christmas, valentine’s day, mother’s and. Father’s day, for example, and is capable of generating great results. Data from a nielsen survey showed that ads that generated emotional. Responses in consumers increased sales by 23% compared to other types of ads. We separate for you some data that. Deserves to be Japan Business Email List highlighted when it comes to how emotions affect the connections made between brand and public. When consumers have a positive emotional experience with a brand, they: are 8.4 times more likely to trust the company; are 7.1 times more likely to buy again; 6.6 times more likely to forgive a company’s mistake.

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It is because of data like these that marketers

Have been investing in creating content. That inspires, entertains, educates and engages people. Since we are talking about emotions, it is worth remembering that positive. Feelings are vital for a good customer experience, as a loyal customer is more likely to recommend your business than an occasional customer. It is through emotional connection that important bonds become deeper. A strong emotional connection can be determined. By the EJ Leads degree of positive feelings a customer has towards a brand and the extent to which they associate the brand with certain. Attributes, such as: satisfaction: when the brand meets the customer’s needs beyond expectations; identity: creating an image. In which customers identify themselves and feel represented by the brand; improvement: helping customers become better.

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