Undoubtedly, the film industry needs to reinvent itself to. Maintain its strength in the face of attractive digital platforms. So, with the aim of continuing to capture the public’s interest in. Movie theaters, this market invests heavily in new cinematographic marketing technologies. Perhaps the biggest challenge is to win over. Young people, considering that they are. Part of the “on demand” generation. Home entertainment has become the best way to access. Great works and, consequently, the experience of going to the movies loses ground in the post-digital era. In this way, the film industry, like other sectors, faces several. Challenges in winning over its audience . Traditional marketing actions are no longer enough to generate satisfactory results.
For this reason we share below the trends that promise
To leverage this market! Film marketing what is film marketing. In the beginning, everything was more practical and less complicated. Demand was greater than supply and soon. The product was produced and marketed, without much competition. Over time, the world has become globalized until we reach the time of. The famous “Boom” of information, news, products, companies and brands every day. This, of course, occurred with several Ethiopia Business Email List sectors, including the cinematographic medium. A plethora of new productions are released every year and it’s not easy to keep up. For this, cinematographic marketing arises , guaranteeing prominence to super productions and also. Giving recognition to smaller productions that want to guarantee that their audience is reached.
Cinematographic marketing is characterized
By a large investment that producers make to publicize. The films, with promotional actions and research. With this, they aim to seek to approach the public and instantly increase the audience of the film. The more people watching, the EJ Leads more profits and return the producer will have. For the film industry, it is essential to know the reality of cinema on the internet to create new and better brand strategies; according to a 2016 ibge survey . Some interesting market facts emerge from this research. For example, it was found that more than half of consumers already search for. Reviews and movie trailers on the internet, that is, a great advance.