Learn what to do if you have product variant pages and would like to show rich results in search for your pages.
If you have pages with product variant toggles , this can reduce your chances of showing rich results in Google search. Google has updated its Rich Product Results support page to add details on how to use these rich results for product variants, where each product variant has a separate URL. Rich results are very useful for SEO – setting up your site to provide rich results will help your business stand out.
For example, if you have a product page that features a t-shirt in blue. Green, red, and yellow, that page may not be eligible for rich results unless. You have a separate landing page for each product variant. Google has now simply clarified how rich results work for product. Variants by adding this single line to its help : “This includes product variants. Where each product variant has a separate URL.”
Previously it was written there
“Use product-specific markup, not a category or list of products. For example, ‘shoes in our store’ is not a specific product. Currently, product rich iran mobile database results only support pages that focus on a single product. We recommend focusing on adding markup to product pages instead. Of pages that list products or a category of products.”
“Use product-specific markup, not a category or list of products. For example, ‘shoes in our store’ is not a specific product. Currently, product rich results only support pages that focus on a single product . This includes product variants, where each product variant has a separate URL. We recommend focusing on adding markup to product pages instead of pages that list products or a category of products.”
Now it says here:
The page may be ineligible. The line references this section in the help docs, which states: “A common question for e-commerce owners is how to structure URLs when a product is available in multiple sizes or colors. Each combination of product attributes is referred to as a product variant. Google supports a wide range of URL structures for product variants.” If you choose to list multiple product variants on a single page (meaning the variants share the same URL), keep the following limitations in mind.
A page may not be eligible for rich product results in search results, as this experience is only supported for pages containing a single product (and product variants may be treated as separate products by Google search).
Restrictions for product variants
Services like Google Shopping cannot redirect users to a specific product variant on your site, which results in the user having to select the variant they want to new influencer law: everything you need to know purchase on your site before checkout. This can lead to a poor user experience if the shopper has already selected the desired variant on Google Shopping .
Google stated in this document: To help Google understand which variant is best to show in search, choose one of the product variant URLs as the canonical URL for the product. If you use optional query parameters to identify variants, use the URL with the query parameter omitted as the canonical URL. This can help Google better understand the relationship between product variants. For example, if.
Why do we care?
There are thousands of ways to use a website and even more ways to code and structure it – which causes headaches for the robots that crawl hong kong phone number and index your site. Rich results are designed to highlight key information and help search engines understand the How to get rich purpose of the page as accurately as possible. This means less guesswork for Google and more relevant results for users. Use the tips above to help ensure that your product variant pages are eligible to appear in rich results on Google search.