We have already mentioned here on this blog that one of the most efficient digital marketing strategies today is email marketing. It is an excellent tool to relate directly with your target audience , in addition to maintaining the nurturing and relationship with leads and assisting in your business sales. However, email marketing campaigns must be with attention and so that they bring the results and must also be with other strategies, such as content marketing and the shopping journey , which are important for the objectives to be such as sales and customer loyalty.
For this an issue to be seen as a priority in email marketing
Campaigns is to check whether the emails sent were actually to their recipients and whether there was no hard bounce or soft bounce , two of the main problems that occur when email e-mails are sent to a large number of contacts. Preventing delivery errors from happening, ensuring that all emails sent reach the recipients’ inboxes, is very Netherland Business Email List important to obtain the best results. Want to know more about hard bounce and soft bounce and the practices you can adopt to avoid these mistakes? Keep reading this text until the end and find out! The concepts of hard and soft bounce these are terms that are well known to people who are to email marketing campaigns and try to overcome delivery problems, as they have a direct impact on their success.
Basically a bounce error happens when the message is
due to an error, be it permanent or temporary. That is, when an email does not properly reach the recipient’s inbox. Email delivery errors are common; it is something natural, no matter what server you use – gmail, hotmail, yahoo or others. Temporary errors, such as server down or inbox full, are soft bounce. Permanent errors, such as missing or invalid emails, are hard bounces. These two errors, in fact, are also metrics , which EJ Leads we must be aware of. The lead base , because if the email campaigns sent have high. Bounce rates, this means that the lead listing to be. And, perhaps, , that is, emails that are giving these errors should be from your list. Explaining the hard bounce a hard bounce has.