To use color to your advantage, you ne to know a little bit of marketing psychology. What color strategies are most us in advertising? What does each color say about our brand? Let’s take a look!
Do you want to learn more about Inbound Sales ?
This is a process that improves business results because it transforms the way you sell and adapts to the way people are buying. Inbound Marketing appli to sales. Click here to register for the free course .
Psychology in marketing: use of color
Studies confirm that color plays a huge role in attracting leads and increasing sales . When How to Build Phone Number List a product, 93% of consumers focus on its visual appearance. 85% of buyers believe that color is the main attraction factor, and 80% believe that color is responsible for brand recognition.
Here is a very interesting infographic from
Now-Color-Guide-Marketing-and-Branding
Each colour is associat with a series of values and characteristics, as we will see in the next section. But it is also interesting to study the possible combinations between them:
Monochromatic ranges
A single colour is us indifferent shades and Greece Mobile Phone Numbers List intensities. It is very pleasing to the eye and does not tire, which is why it is often used online. It is recommended if we are looking to achieve an elegant and minimalist effect.
Complementary colours
This technique consists of choosing two colours that are at opposite ends of the spectrum, for example, magenta and yellow. We find this combination pleasant, but it is much more strident and striking than the previous one. It is often us in print media. It is advisable if what we are looking for is to create an impact and highlight one or more specific characteristics.
Triple gamut . Three equidistant colours are us in the spectrum, for example purple, blue and pink. This creates a harmonious effect and is quite popular on websites. It is recommended if you want to create a bold image, but not as strident as in the case of complementary colours.
Colors in marketing and what they say about your brand
White
It is the colour of light, we associate it with purity, cleanliness, harmony, openness… It generates a feeling of spaciousness and possibilities, as well as neutrality. In the West, it is a colour closely linked to weddings.
Famous brands that use it: WWF, iTunes, Nike
Black
It is associat with authority, power, stability, strength and intelligence. In many cultures it is the colour of death and mourning, but we also find it elegant. In graphic design it can be used to make an element appear smaller.
Famous brands that use it: BBC, PlayBoy, Chanel
Grey
Grey is a practical, timeless colour, associated with solidarity. It is neutral and very combinable, but you have to be careful with it, as it is associated with old age, death and depression.
Famous brands that use it: Wikipedia, Swarovski, Mercedes-Benz.
