You may have heard that writing a company blog is no longer worth it these days . But the opposite is true – quality content can help you increase relevant traffic and brand awareness . Articles can also help you build credibility and authority in your industry .
We have prepared a step-by-step guide for you on how to write an article . We didn’t forget to add tips on proven tools. Thanks to these tips, you will be able to write articles that people and search engines will love.
In the article you will learn:
- What to think about before writing
- How to write a catchy headline and synopsis
- How to maximize text readability
- How to call readers to action
- What to avoid when writing + other practical tips from practice
1. Before you begin…
Before writing an article, it is important to answer the following questions:
- What is the purpose of the text?
- What is the target group of readers?
- What do you want to encourage your readers to do?
If you don’t know why you’re writing, uae telegram data there’s no point in writing it at all. It’s also important to clarify who you’re writing for – is your article intended for experts? Or is it intended for the general public? how does it work? feetfinder work? monetization options for sellers Also think about what you want your readers to do. Do you want them to sign up for your newsletter? Or download your ebook?
Once you have answered all the questions, continue.
Tip: Don’t forget to check the search volume of your topic. You can do this by analyzing keywords , which we wrote about in shopping data the article about increasing website traffic.
2. Don’t underestimate research
Before writing, you will have to do a thorough research . Don’t underestimate this phase. You may be an expert in your field, but it never hurts to expand your knowledge. This phase also includes competitor research.
How to properly draw ideas from your competitors?
- Type into Google the topic you want to write about.
- Click on the first few results.
- Explore them:
- What is the structure of these articles?
- What do you think is missing from them?
- What is their outline, what subtopics do they mention?
- What types of multimedia do they contain?
- Take an example from what you saw, but don’t copy!
Tip: Don’t forget to research your foreign competition . There is a much larger amount of content in English than in Czech – take advantage of it.
3. The old familiar outline
Based on your research and keyword analysis, you now have a clearer idea of what to write about. Create an outline for your article – the kind you wrote in your style classes at school. An outline will tell you how to write your article. It will help you figure out what subtopics to include and how to structure your text logically.
4. And now it’s finally time for… writing
Now that you have all your materials ready, you can start writing. At this point, it’s best to turn off all notifications on your devices and focus solely on writing.
Tip: If you have trouble concentrating, you can try the pomodoro technique or download the Forest app .
Now we will show you tips on how to focus on individual parts of the text . It doesn’t matter which part you start with – it’s up to you.
Headline – grab attention right away
It probably doesn’t need to be emphasized how important the headline is. It’s the headline that decides whether a person will click on the article . In this day and age, content is pouring in from all directions, and it’s not easy to stand out.
Watch a short video where Neil Patel reveals the TOP techniques for writing a great headline .
Check out examples of catchy headlines:
- 7 proven tips to increase your orders
- Get your dream job or how to succeed in every interview
- What a real estate agent will never tell you when buying an apartment
Perex – how not to discourage readers after a few lines
The introduction (= the introduction of the article) is extremely important. It aims to entice the reader to continue reading. In other words, you have to win the reader over in just a few lines. So, imagine in an interesting way what the reader will learn in the article. For longer articles, it is worth listing the key subtopics in points (as you can see in the following example):
Content of the message – basic points to always stick to
If you have prepared quality research, writing this section should not be a problem for you. We have prepared basic recommendations for you.
Rules for good readability:
- Write short sentences and paragraphs.
- Use subheadings.
- Highlight important information.
- Use images, videos, infographics in the text .
- Use bullets and points.
Bonus tip: If your website is running on WordPress, the Yoast SEO plugin can help you with SEO structure and policies . It’s free and easy to use.
Other tips:
- Limit the passive voice.
- Don’t use clichés and empty phrases.
- Write like a human being – no corporate texts.
- Not sure about the spelling? Check the language guide .
- Read our article on how to write good texts .
Call readers to action
The article should end logically – at the end you can summarize the essential information or refer to articles with similar topics. Be sure to include a Call To Action .
Some of the most common CTAs include the following sentences:
- Download our e-book.
- Register now.
- Share the article with friends.