That we live in a world that is constantly on the move. what must a brand do to remain imprinted in the minds of consumers? There is no single answer. but a good approach is to question creativity and the formats in which it can be expressed. The present is vertical and short. people have little time. their attention must be captured while they wait for the bus. so the first three seconds are enough and that’s it. But how does all this translate? We are talking about short form videos .
Which can be used in stories and reels on Instagram.
In content for TikTok and Youtube . You might be interested in: “Social Media: TikTok is asia email list also evolving to follow the market” The key to social success The key is to be constant and give continuity to your communication. Only in this way is a narrative created that makes the brand’s communication immediately recognisable. The mistake that is often made is to think that the target audience cannot be present on a platform. just because it has been baptized as the reference platform for Generation Z (see TikTok). But is not so.
If a video is funny and works. it will also reach
A wider audience that we didn’t think would be interested in that product or brand. In conclusion. storytelling is changing shape. texts are increasingly shorter and videos are made up of a few frames that capture attention in just a few seconds. but what makes the difference is the ability to create empathy with those who read us and to tell the stories stories that hide behind the products. inside communication agency EJ Leads cTweetShare Francesco Farinelli Written by Francesco Farinelli Content & Social Media Management expert. I have always worked in communication with a strong focus on the world of digital content. Between classical studies and experiences in the USA and France.