Our work inspires trust because we are dicat to understanding each business according to the brand’s priorities . Therefore, we always seek the most appropriate insights to improve decision-making in campaigns! Check below a list of the main Digital Marketing metrics and indicators , which we consider important to monitor, and better understand the importance of each of them for Digital Marketing actions! Return on Investment (ROI) ROI makes a comparative analysis between how much you spent and how much you grew in sales. A basic characteristic of how Digital Marketing works is precisely to improve profits, so this is one of the most important metrics to evaluate.
The result is relative which justifies hiring
In Google Ads campaigns, the amount charg in CPA is equivalent to lead conversions within the website. Tip: 6 Google Ads metrics and indicators to pay attention to Cost Per Lead (CPL) CPL evaluates the expenses to generate a new lead . This metric helps with the way Digital Marketing works, because it shows whether campaigns are well adjust. Ideally, the CPL should be as low as possible, but high values are also special data justifi if the conversions of leads to customers are efficient. The result is relative, which justifies hiring a specializ company to measure the metrics.
The conversion rate refers to any of the stages
Lead Calculator Spreadsheet Average ticket The average ticket is appli individually to an account to identify how much revenue that customer brings to the company. It is a metric that helps you understand when to apply engagement strategies, aiming to increase demand for the products/services purchas . Lifetime Value (LTV) LTV is a metric for evaluating each customer’s profit potential to prict results. It analyzes the full time of business with your client , that is, since he start EJ Leads requesting services/products. It nes to be at least three times above the CAC for the account to be sustainable.