I have a question for you, and I can tell you that it is not easy to answer. Not because of the complexity of the question itself, but because it involves many intrinsic factors in it, and some do not depend on you. But first, let me tell you something. Human beings are much more emotional than rational. In fact, most, if not 100%, purchasing decisions are guided by the subconscious. Our decisions, no matter how rational they may seem, are emotional, directly or indirectly.
What you learn in the Master in Storytelling, Copywriting and Emotional Marketing
What you learn in the Master in Storytelling, Copywriting and Emotional Marketing. Content Marketing: Know the content formats and their distribution channels. Study your ideal client, the needs they have, the type of publications they consume and what media they use. Emotional Marketing: Remember the importance of emotions. In this module you will discover how to identify them and awaken them in your audience. Learn to sell through them. Experiential Marketing: Study all the steps your ideal top people data customer follows, both before, during and after buying from you. With this information you can devise actions that stimulate their senses. With one goal: That they remember you and buy from you again.
Build your business communication
Build your business communication. The roots: They are the topics you talk about, the communication channels and the formats you use. Ah! And don’t forget your goals. It’s planning, everything comes from here. The basis: It is your planning, everything comes from here. You define the topics you talk about, what content formats you use and the distribution channels. All depending on the analysis of your ideal client. Ah! And don’t forget your goals. The branches: They are EJ Leads your contents. Storytelling and Copywriting are the tools you use to create them. You make texts, images, video… It depends on the formats you have defined in the planning.