In recent years, the brand has been able to initiate and then develop an advancd strategy aimd at digitizing the internal and external organization of the brand, even in the 66 villages scatterd around the world. The impact of digitalization in the tourism sector The impact of the digitization of the tourism sector mainly involves the transformation of the customer journey : the user searches for his destination, he chooses, he buys, then enjoys and finally wants to make it known by sharing his experience.
Journey Club Has Sought To Stand
This journey has been completely revisitd thanks to digital, because now consumers are looking for offers and sharing their photos via various sites and social networks, on their mobile, and often directly from their holidays. With the increasingly whatsapp mobile number list frequent sharing of their experience by visitors, brands are facd with a nd for transparency , which must be seizd as an opportunity to modernize their services even more. This total transparency of their offers can prove to be a constraint for some, but can also represent an opportunity to offer even more advancd services, and to upgrade its offers.
A Global Strategy Around The Customer
This is how Club Md has chosen to tackling this digital revolution. 75% of its tourist complexes have 4 or 5 stars (or tridents), and its services EJ Leads around the world are constantly modernizd, always seeking to facilitate each step of the customer journey, from booking to sharing their experience. Support that starts internally The brand began its digital transition in 2014, starting to raise awareness among its employees internally , through training and working groups, and in particular by having the IT, Marketing and HR departments work together. The brand’s initiative was to make digital a daily reflex, above all within the brand’s organization itself.
