Possible approach strategies to enhance growth How are things with you? Are you finding it interesting? Shall we continue? Don’t give up now that we are going to start with the possible approaches to enhance growth when we are in the initial stages and suffer from that “ghost city disease”.
The liquidity Possible approach
The liquidity creation approach: boost supply first Let’s start with the approach most recommended by experts. Morgan Brown himself , co-founder of growthhackers.com and co-author of the book “Hacking Growth” , makes it clear in this post that for him we always have to start strengthening the supply side . According to Brown, the key to growth is liquidity and this is generated by supply .
To understand his approach well, we must understand executive email list what he means by liquidity because, of course, you might already be thinking “hey, if an investor gives me €100,000 in cash, I have enough liquidity to attract the demand side.” TRUE? But not. When talking about liquidity, it refers to the immediate delivery of the value that is sought . Do you follow me?
Let's take an example
But not. When talking about liquidity, it refers to the immediate delivery of the value that is sought . Do you follow me? Let’s take an example that Brown uses in his article: Udemy is a project focused on training. The value that is on the supply side is training, so “having liquidity” means that there are courses that people can consume immediately. That’s liquidity on the supply side. Brown notes that “it’s generally easier to boost growth from the supply side” and recommends starting there.
In the case of Udemy, for example, the way they did EJ Leads it was by watching the most in-demand videos/courses on YouTube and creating their own offer.