Is ghost referral spam screwing up your Google analytics data? Fed up seeing spammy sites like darodar, semalt, floating-share-buttons.com and www.event-tracking.com in your list of referrers? Well, you’re not alone. Referral spam is the bain of most webmasters at the moment and has been getting steadily worse over the past […]
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There were not-so-pleased comment responses, a follow-up thread on BHW itself … fun stuff. But that first flow of backlash was a bit surprising to me. After all, as far as I remember, I wrote hardly anything truly negative about that awesomely named SEO service from the BHW forum. In […]
In this post, we take a look at the creative marketing strategies behind the successful launch of 3 huge tech startups. If you’re a regular reader of the Ahrefs blog, then you’ll know that we usually keep our focus pretty tightly on SEO. But since the goal of SEO is […]
Although this study by Mitrol (a marketing company specializing in call centers) is not recent. The trend shown by the data will not have changed much. When a customer is served poorly they count more. Than when they are served well. There is no second chance to make a good […]
Attempts at change in the company always underestimate two important forces. The resistance of people and the inertia of the organization itself, as states . As a manager or as a professional. I am not going to suggest that you leave your comfort zone. That advice that you have already […]
Before managing the change, decide what should not change Depending on each context or scenario, A different change management can be as important as continuity management. Progressing does not imply changing for the sake of change , progressing means achieving new objectives but also consolidating those already achieved. Motivation for […]
What does it mean that price is a sum of perceived values? That no price is expensive or cheap depends on the equivalence that each client gives in the perception of what they are receiving in exchange. If you consider that you are receiving less than what you are paying, […]
While building trust, the client will maintain their skepticism as a defense mechanism. It has happened to him too many times and he wants to protect himself from promises that are not kept. Earning trust takes time, and it comes step by step with every interaction and every promise kept. […]
How far should you go with your spreads? As far as the client is willing to pay. Sometimes we try very hard to improve quality, to reach higher levels, to be the state of the art. Are customers But not all customers will be willing to pay for that. In […]
The other way in which we learn (or not) is very frequent and involves other speakers. Who offer us detours or experiential shortcuts to save us from suffering failures ourselves. These everyday gurus guide us using rules or recommendations like “if you do this as I tell you. You will […]
