This Strategy Currently there are several marketing strategies to attract consumers. But we know that, before reaching the final point of sale, the customer goes through certain stages, such as discovering a problem and searching for solutions to solve it, getting to know companies that can help them. All of this is accomplished through a process called the buyer’s journey . But, to make the customer take the initiative to choose and buy the product or service of a certain company, it is necessary to understand their needs. To do this, companies can research and collect data on their consumers’ intentions to find out exactly what they want and engage them at the time when they are most likely to buy. Intent Marketing can bring positive results for brands to get to know their potential customers well and boost their sales.
Do you already know this strategy Let’s introduce you to what it is
How it works, its benefits and why you should use it “for yesterday” in your business! Keep reading this text until the end and be sure to check it out! What is Intent Marketing Intent Marketing is the practice of analyzing consumer behavior to identify. Their intentions, understanding what they need at a given time. In this way, brands are able to get Luxembourg Business Email List to know their potential customers more deeply, knowing their interests and how they behave. Thus, brands market products and services based on consumers’ intention to buy or use that product or service. Influencing them exactly when they are most interested and likely to make a purchase. How does Intent Marketing work? So how do companies collect consumer intent data? Through the internet, of course! They are collected through social networks , activities within a website , the web, outside a website, or on search engines such as Google, among others.
Knowing this Intent Marketing tracks this data to
Use it as an indicator of consumer needs and desires. Explaining better how it works. When a user performs an action on the internet – be it accessing pages on a website, searching for something on Google or interacting on social networks by liking and commenting on publications. They leave “digital footprints”, giving evidence of their interests at that moment, which can be used to understand their intentions and behavior. With intent EJ Leads data in hand, marketers can use it to build personalized marketing strategies for. The right audience , understanding the consumer journey. To improve the shopping experience and thus drive sales. Want help putting our tips into practice? Talk to us Benefits of this strategy for a business strategies to attract them and, in this way, achieve better results. See the benefits of using Intent Marketing.