If you want your brand to achieve greater visibility and communicate well with the audience. You need to improve its presence on the main social networks and digital channels. In this sense, TikTok for businesses. Has become a powerful ally for managers and organizations . In recent years, TikTok has won the hearts and preferences of people, mainly millennials .
The possibility of creating and sharing short videos, combined with the enormous reach around the world, has encouraged more and more internet Tips for users to register on the platform. However, its popularity really started to rise in 2018, when the company behind the app — ByteDance — acquired another one that was already quite popular at the time, Musical.ly .
Who's on TikTok for Business Tips for
Before starting your business profile on TikTok. You should know who uses the social network, including the main age characteristics of its users. Currently, according to the “TikTok App Report 2023” report , carried out by Business Of Apps , the group with executive data the greatest presence in the app is made up of individuals between the ages of 20 and 29 (35%), followed by people between 10 and 19. years (28%) , and people between 30 and 39 years (18%). People between 40 and 49 years old represent 16.3% of the app’s audience. While those over 49 years of age represent only 2.7% of registered users .
Is TikTok a good business for companies
To answer this question, we begin by presenting very relevant data about the social network. According to Statista , TikTok is part of the select group of EJ Leads social networks with the most active users, a situation that allows it to achieve impressive levels of turnover. Just as it did in 2021, the year in which it reached the mark of USD 4.5 billion raised .
But this is not all! The same report notes that by 2025, the number of active monthly TikTok users is expected to reach 955.3 million. This means that more and more consumers are joining the network, whether to learn about and accompany brands, be entertained and/or enjoy interesting content.