Very popular in those years – and even more so in 2016 . when it introduced stories in competition with rival Snapchat . In 2020 Reel arrived and a real change of direction occurred in what until then had been a photo sharing platform. You might be interested in: “Is TikTok Ads also effective for B2B?” (at the beginning they were 15 seconds) that retraced a mechanism already widely used on TikTok. It is not difficult to deduce that Mosseri .
CEO of Instagram. and the other Meta managers
Subscribers. especially among Generation Z. TikTokization Download our guide now to find out which are country email list the most effective trends for growing your business on social media! What’s new on Instagram We come to the present day. During 2022 Mosseri has repeatedly communicated the need to change the way of communicating on Instagram. announcing its evolution into a virtual place in which to publish videos. send messages and go shopping.
Chinese social network and the consequent
The feared the strong competition from the loss of From there we started talking about a real “Tiktokization of Instagram”. This confused the community. in particular the influencers and content creators who until then had earned money by working on the platform in a specific direction. TikTokization EJ Leads The new Instagram algorithm TikTokization Another sign of strong change comes from Instagram’s new algorithm and the resulting reshuffling of the feed. In fact. in an attempt to chase TikTok. Instagram is pushing a lot of content from accounts unknown to users and often does not show those published by followed accounts. It seems that Mosseri and his team are demolishing the app to rebuild it in the image and likeness of what people search for online.