What it is and how to create yours

The business account on Instagram is a type of profile aimed at companies, which offers resources and tools so they can sell through this social network. You will hardly find a person who has an Instagram profile and does not follow a business account. And that’s not just an impression: according to the platform itself , there are more than one billion active What it is accounts every month and 90% of them follow at least one company. In this context, there is Instagram Commercial, also known as Instagram Business, a business-oriented platform with a series of functionalities that allow companies to approach their audience on the social network in a more strategic way .

What is a business account on Instagram

As we told you at the beginning of this post, a business account on Instagram is nothing more than a profile dedicated to companies, and that is the main difference in relation to personal accounts. In addition to the already established functionalities, such as Instagram Stories and Reels , there is also the possibility of viewing metrics that help you adjust executive email list your marketing campaigns in relation to your objectives. Commercial Instagram is very useful when the public needs to know a certain professional profile, giving them greater security to buy something and the confidence that they will have an adequate service.

How to create a business account on Instagram

aving a business account on Instagram is not much different than having a normal account. Look how easy: Install the application on your smartphone. If you don’t have it, download it from your device’s app store. When you enter the app, and after registering EJ Leads your data, you will have the option to log in with your Facebook . This will speed up the process, but if you prefer not to associate your business account with your online profile — or if you don’t have one — go to Sign Up and enter your email to continue. With the profile ready, go to the top right corner, under Settings and Account . Click Switch to business account.

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