If you own or manage a website, you’ve probably heard the term on-page SEO (sometimes called content SEO) and you probably already know that it’s essential for your online business. But do you know why? Let’s briefly explain:
- What exactly is on-page SEO?
- Why is it actually so important?
- How to succeed in content SEO
What is it and how to do it?
On-page SEO is the process of optimizing website content for search engines so that it appears in higher search positions for relevant keywords, bringing you more visitors.
An example would be a search for the keyword “translation agency”. Thanks to SEO, our clients Presto and Didacticus appear in the 1st and 5th positions in the search as follows:
Source: prinstcreen from Google.com
On-page SEO is one of the most common digital marketing strategies and a fundamental building block of a website, without which potential customers would not be able to reach you through natural search.
How on-page SEO works
In addition to allowing search engines to evaluate your website content, on-page factors help users more quickly understand what your website is about and whether it provides what they are looking for .
In other words, on-page SEO allows search engine algorithms to analyze the content on your website and determine whether it is relevant to the searcher’s query . This algorithm is constantly changing and improving to best understand user intent.
Why you need on-page SEO
On-page SEO provides the best return on investment in online marketing because it allows for long-term benefits. Once you appear spain telegram data well in search, you usually can’t just drop out of the top positions.
Up to half of all website traffic comes from search engines like Google. Based on this, you can guess or even calculate what percentage of your online revenue comes from search results.
Quality and relevant content as the main factor in on-page SEO
When you think of on-page SEO, feetfinder price: how much does it cost to sell? many people think of placing keywords on your website, but there’s actually a lot more to it than that. Analyzing relevant keywords and then implementing them into all parts of your website is a basic practice of on-page SEO, but without quality content, you can only dream of success online.
While it used to be enough to use a large number of keywords and “forcefully” incorporate them into the website content as densely shopping data as possible to get to the top positions in search engines, Google now attaches much greater importance to the quality and relevance of the content in relation to the search terms .
Beware of keyword overuse
In fact, keyword stuffing can actually be detrimental to your business. So be careful. If you want to be seen online and drive more traffic to your website, you need to create content that is useful to them.
Other important on-page SEO factors
Besides quality content, there are several other factors that will help you rank high in search engines. So, let’s take a look at other important optimization factors that will make a positive difference to your online business.
Keywords
As mentioned a few lines above, the foundation of a successful SEO strategy is keyword analysis . To start with, you can use one of the available online tools, such as Google’s Keyword Planner .
In addition to the most searched keyword phrases, don’t forget to target less competitive long-tail keywords as well . Once you have the right keywords, it’s time to start creating content. However, always make sure that you incorporate keywords naturally into your content .
At the same time, always pay attention to what people are trying to find when entering keywords into the search.
- If they want to buy a product or service, provide them with all the information they are interested in and looking for. These sales keywords include, for example, “price of online marketing services” or “English courses Prague”
- If they want to find out more and prefer to read the information, offer them a valuable informative article. These informative keywords include, for example, “how to learn English” or “what is SEO”.
Page title and Meta description
The page title, or SEO title, is another very important indirect on-page SEO factor because Google can display it directly in search and thus determine whether people click on a given page or not, which indicates to Google the relevance of the given page.
The title should contain your main keywords , be 50 to 60 characters long, and be unique for each page. The page title appears as the link text in search results.
Other factors include the meta description, which contains information about the page’s content. It is displayed in search engines along with the page title and should be unique for each page on the website.