One of the newsletters that unsplash sends out is a selection of curat images that the brand thinks will best suit its readers. Why it works This email works on multiple levels. First. It shows that unsplash features its user-generat content. Meaning that anyone who contributes has a chance of their photography or imagery being seen by an email list of thousands. Secondly. Unsplash only includes a few lines of text. Leaving plenty of room for contributor images to be the star of the newsletter.
Tracksmith For one of their newsletters
Tracksmith For one of their newsletters. Running brand tracksmith uses a tri-and-true email tactic: the letter. Tracksmith presents a large header that reads “running is a gift.” and launches into a letter from its ceo who decid to “savor every step” as a runner in his forties. Newsletter asia email list example from tracksmith. Why it works When the letter is done right. It’s a beautiful way to capture the attention of your subscriber and keep them enthrall. Tracksmith’s use of the letter culminates in a link to a film they made about the power of running. But the beautiful copy and storytelling stand out on their own.
The lesson here for email marketers
The lesson here for email marketers is twofold: Never underestimate the power of copy Sometimes. Writing an email without a “buy now” or “get start” cta button can give your audience a much-ne break from constant consumption. Appeal to pathos and our human instincts. And you’ll foster more EJ Leads than a sale — you just might get a customer for life. Create your own amazing newsletter There you have it — 15 email newsletter examples that caught our eye. Whether they’re design to inform. Ucate. Or simply delight readers.