Academy of american poets knows how to keep their content fresh and diverse. Take a look at the example below. Their newsletter features a list of summer-them poetry. A feature piece on a judge that will participate in an upcoming competition. And more. Newsletter example from the academy of american poets .Why it works Theming your content gives it a cohesive pov. And it also signals intentionality in your sends. Instead of a new send every time they publish a poem. Academy of american poets curates its best and most thought-provoking content.
This increases the likelihood
This increases the likelihood of social shares and forwards. Growing their brand awareness in the process. Virgin experience days Don’t underestimate the overall look and design of your newsletter. Pick a color scheme that’s appealing and coordinates well with your brand. Take a look at a newsletter from. Virgin country email list experience days. The company uses r. Which is their main brand color. Throughout the newsletter. To make each offer pop. Newsletter example from virgin Source Why it works The brain looks for patterns and visual consistency. And with virgin experience days. The viewer immiately knows that color indicates significance.
Color theory can be a powerful
Color theory can be a powerful tool in any email marketer’s arsenal. Particularly for email newsletters that lean heavily into imagery. For an image-centric newsletter. You’ll want to make sure your offer EJ Leads or call-to-action stands out in another way (I.E. Pops of color). Unsplash is a stock image company that prides itself on beautiful. Free photography. Many unsplash images wind up on popular instagram accounts or aspirational pinterest boards.