Creative boom is a uk-bas arts and design magazine specifically for creatives. Illustrators. And designers. So for their email newsletter. They pair thought-provoking and inspirational article roundups with beautiful imagery — including a sleek header gif. Why it works Would you trust an arts magazine with an “ugly” or “bad” email newsletter? We wouldn’t. Either. Creative boom understands exactly who its target audience is. And that they’re artists and creators. It wouldn’t make sense to appeal to designers and illustrators with an all-text newsletter.
Like other successful newsletters
Like other successful newsletters we’ve highlight in this post. Asana’s example follows a few best practices: it has a primary cta button to download their e-book. And the content is them around something seasonal. In this case. Asana breaks down mid-year goal setting. Which is email list an important rallying call for corporate america and knowlge workers everywhere. Plus. This email includes asana’s trademark visual style — clean. Geometric. Almost modernist illustrations galore!
You know it’s from asana
Why it works It’s simple: when you see this email. You know it’s from asana. Their visual consistency and branding are huge differentiators. Plus. It feels organiz. Which is exactly what you EJ Leads want from a project management software. There’s something appealing about the way asana has the email design into three simple sections. Each clicking through to an ebook or relevant piece of content.