Asking if email marketing or sms marketing is more effective is like asking if lifting weights or cardio is better for fitness. It’s a valid question. But arguably the wrong question. The question is not which is better but how you should use each and when to use them together. Similar to how weights and cardio serve different aspects of health and fitness. Both email and sms marketing can have a huge impact on marketing efforts but serve different purposes.
The real power of email
The real power of email and sms marketing is when you apply each to the use cases they serve better than the other. When you try to cover all your bases with just one or the other. You inevitably miss out on opportunities to reach your audience in the most impactful way. By using both africa email list sms and email marketing. You’re able to increase the impact of your marketing campaigns and your bottom line. To say there is competition for your email audience’s attention would be an understatement. There are over 306 billion emails sent daily worldwide. And 82% of marketers use email as a marketing channel. So it’s really no surprise that 45% of marketers cite maintaining an engag subscriber list as
How should you use email marketing?
How should you use email marketing? The impact of email marketing campaigns is long-standing. It is the number one preference of recipients EJ Leads of marketing messaging — accounting for 46% of users. And on average. The unique open rate for marketing emails is 22%. However. There are challenges to email marketing that require some strategy to overcome.